LA Visual provides the most advanced transparent and retail display technologies for retail advertising, bringing a new life and new opportunities to retail stores and shopping malls.
A digitized window is a window equipped with a transparent LED screen that displays images, videos, and information to passersby. The screen is mounted on the window, providing a clear view of the street or outdoor environment while also displaying dynamic and interactive multimedia contents. Digitized windows are becoming increasingly popular in marketing and advertising, as they enable businesses to project their message and products in a creative and immersive manner. They are also used in various other scenarios, such as real-time weather or traffic updates, information displays, and art installations.
Conventional digital billboards and digital posters are excellent tools for brands advertising and businesses promoting. However, they could look abrupt with the surroundings.
And when we consider upgrading our shops with digital screens, we do want them to appear in an elegant way, and not blocking the windows or entrance. So this is why transparent screens are more welcome in retail stores.
Replacing traditional LED or LCD screens with transparent displays offers several potential benefits for retail stores and shopping malls.
1. Enhanced Shopping Experience:
Transparent screens offer a more immersive and engaging shopping experience compared to traditional screens. With transparent displays, shoppers can view the products showcased on the display while still retaining a clear view of the surroundings, creating a more natural and seamless shopping experience.
2. Improved Aesthetics:
Transparent screens have a modern and sleek look that can add an element of style to store interiors. As they blend in with the store’s décor and surroundings, they can enhance the store’s aesthetic appeal and create a more sophisticated look.
3. Space Efficiency:
Transparent screens are thin and lightweight, meaning they take up minimal space. They can be mounted on existing windows or other surfaces without the need for additional space, making them an ideal choice for smaller stores with limited floor space.
4. Better Visibility:
Transparent screens allow for products or advertisements to be displayed in high traffic areas without obstructing the view of the store’s interiors. This improves the visibility of the products, attracting more customers and increasing the chances of potential sales.
5. Higher Impact Marketing:
Transparent screens offer high-impact marketing opportunities for retailers. They can be used to showcase new products and promotions in an innovative and engaging way that captures the customers’ attention, making it more likely they’ll engage with the store and make purchases.
Overall, transparent screens offer numerous potential benefits for retail stores and shopping malls, making them worth considering for brands looking to enhance their in-store customer experience and drive sales.
Ultra-high transparency 80~90%
High brightness, display clearly
No external structure required
No visible frame
Save costs & space
Ultra-light display body 6kg/sqm
No damage to the window or ceiling
Simply attached to the window
Allow installation with trusses (for exhibitions etc.)
The price of a transparent display can vary depending on factors such as brand, size, resolution, and features. Generally, transparent displays tend to be more expensive compared to conventional LED and LCD displays with similar specifications due to their more advanced technology and manufacturing processes.
However, the cost of transparent displays continues to decrease as technology advances and adoption rates increase. Additionally, the lower energy consumption and longer lifespan of transparent displays can result in lower operating costs in the long run. It’s also important to consider the potential return on investment that a transparent display can offer in terms of increased engagement and sales.
Overall, while transparent displays may be more expensive than traditional displays, they offer a unique and innovative display solution that can provide a competitive edge in marketing and communication.
